← Services · Chapter I
v1.0 applications · multi-tenant platforms
Product engineering
Custom web applications with the boring parts done well — auth, billing, audit logs, role-based access.
- Chapter
- I
- Status
- in production
- Reviewed
- 2026-05-11
- Target
- 180 ms
How we approach this
Product engineering, practically.
Most application work goes wrong in the first month, in the parts nobody photographs. We start every product with a written architecture decision record covering the data model, the auth flow, and the deployment topology — before a single feature is built. By the time we are shipping screens, the schema has stopped changing every other day. The result is a code base where new engineers can ship a feature in their first week, and where production stays calm at 03:00.
Stack we ship with
Boring tools, by choice.
Other chapters
Read across the table of contents.
storefronts that don't look like Shopify
Headless commerce
Storefronts on Shopify Hydrogen, Saleor, or BigCommerce — paired with a custom front end you actually own.
Core Web Vitals · edge rendering
Performance overhauls
Get your Lighthouse above 95, your LCP under 1.0 second, and keep them there.
framework + CMS migrations · no SEO loss
Re-platforming
Move from WordPress, Drupal, or a creaky bespoke stack to something maintainable — without losing rankings.
REST · GraphQL · integrations
API engineering
Public and private APIs that age well — properly versioned, properly documented, properly rate limited.
architecture · security · accessibility
Engineering reviews
A second pair of eyes on a code base, with a written report you can hand to your board.